Our leadership team combines decades of pioneering best practice in pharmaceutical naming worldwide:
Denis Ezingeard Based in Geneva, Denis designed our proprietary Name Engineering model and leads global naming projects. Denis co-founded Interbrand Wood Europe and Nomen Healthcare. He has managed numerous global branding projects requiring FDA and EMA approvals for leading pharmaceutical and biotechnology corporations around the world. And he has created distinctive global brands such as Fuzeon®, Multaq® and Twynsta®. Prior to healthcare branding, Denis' eclectic career blended engineering, marketing, and management consulting. At Hoechst in Germany, he managed project complexity and risk. As marketing director at Zodiac in France, he rejuvenated its global consumer brand identity. And as a senior partner at Mercer Switzerland, he specialized in total quality and marketing management consulting. Denis graduated from Ecole Centrale Marseille in France as a chemical engineer and earned his MBA from IMD in Lausanne, Switzerland. He is equally fluent in English, French and German, and enjoys a number of recreational activities: jazz and world music, aboriginal art, birdwatching, mountaineering, and exploring natural preserves such as Borneo, Pantanal, Papua, and Patagonia.
Arlene Teck Based in New York, Arlene is our creative director with more than 25 years experience in healthcare branding. During her prior affiliation at Interbrand Wood, she took senior roles in creative, linguistics, and research services. She has contributed to the creation of more than 100 product and corporate identities in the healthcare realm-including such world-class brand names as Caduet®, Eucreas® and Tykerb® and has served leading pharmaceutical companies such as GSK Biologicals, Merck and Pfizer. Arlene brings a rich encyclopedic background to our naming process. Her approach to Name Engineering is at once global and language-neutral, blending roots from English, Latin, Greek, Japanese, and other key languages. Her curiosity and passion for exploring new territories in name creation are relentless. Arlene earned a degree in cognitive psychology from Cornell University and did advanced work in creative thinking processes with the Edward de Bono School of Thinking. When not naming, she likes to write haiku poetry.